{"id":2451,"date":"2018-07-02T06:52:00","date_gmt":"2018-07-01T21:52:00","guid":{"rendered":"https:\/\/noronoron.com\/?p=2451"},"modified":"2020-03-16T14:39:17","modified_gmt":"2020-03-16T05:39:17","slug":"expertise-authoritativenes-trustworthiness","status":"publish","type":"post","link":"https:\/\/tehehet.com\/dev\/expertise-authoritativenes-trustworthiness\/","title":{"rendered":"\u30d6\u30ed\u30b0\u306e\u300cE-A-T\u300d (\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027)"},"content":{"rendered":"\n

\u30102020\u5e743\u6708\u66f4\u65b0\u3011<\/p>\n\n\n\n

Google\u304c\u300c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u3068\u5354\u529b\u3057\u3066\u691c\u7d22\u54c1\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u53d6\u308a\u7d44\u307f<\/a>\u300d\u3068\u3057\u3066\u300c\u8a73\u7d30\u306a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u300d\u306b\u3066\u300cE-A-T\u300d\u306e\u91cd\u8981\u6027\u3092\u793a\u3057\u305f\u3053\u3068\u3082\u3042\u3063\u3066\u3001\u30d7\u30ed\u30d6\u30ed\u30ac\u30fc\u304c\u76db\u3093\u306b\u8a18\u4e8b\u306b\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u53cd\u5fdc\u306f\u3044\u307e\u3044\u3061\u3063\u307d\u3044?<\/p>\n\n\n\n

EAT\u306f\u3001Expertise (\u5c02\u9580\u6027), Authoritativeness (\u6a29\u5a01\u6027), and Trustworthiness (\u4fe1\u983c\u6027)\u306e\u7565\u3067\u3059\u3002<\/p>\n\n\n\n

\u30b9\u30fc\u30d1\u30fc\u3067\u58f2\u3063\u3066\u3044\u308b\u7d05\u8336\u3088\u308a\u7d05\u8336\u5c02\u9580\u5e97\u3067\u58f2\u3063\u3066\u3044\u308b\u7d05\u8336\u306e\u65b9\u304c\u8a55\u4fa1\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3088\u3063\u3066\u3053\u3068?<\/p>\n\n\n\n

\u4ee5\u4e0b\u3001\u81ea\u5206\u7528\u306e\u30e1\u30e2\u3002<\/p>\n\n\n\n

E-A-T\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n

For all other pages that have a beneficial purpose, the amount of expertise, authoritativeness, and trustworthiness (E-A-T)
is very important. Please consider:
\u25cf The expertise of the creator of the MC.
\u25cf The authoritativeness of the creator of the MC, the MC itself, and the website.
\u25cf The trustworthiness of the creator of the MC, the MC itself, and the website.<\/p>Google\u3001\u300c \u8a73\u7d30\u306a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a> \u300d \u3001 3.2 Expertise, Authoritativeness, and Trustworthiness (E-A-T) \u3001Page 19<\/cite><\/blockquote>\n\n\n\n

\u3010\u7ffb\u8a33\u3011\u305d\u306e\u4ed6\u3059\u3079\u3066\u306e\u6709\u76ca\u6027\u3092\u76ee\u7684\u306b\u3057\u305f\u30da\u30fc\u30b8\u3067\u306f\u3001\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027 (E-A-T)\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u3001\u3054\u8003\u616e\u304f\u3060\u3055\u3044\uff1a

\u25cf \u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u5c02\u9580\u6027
\u25cf \u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u4e26\u3073\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u672c\u4f53\u3001\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u6027
\u25cf \u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u672c\u4f53\u3001\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027<\/p>\n\n\n\n

\u3053\u306e\u8cc7\u6599\u306f\u300c\u691c\u7d22\u306e\u5229\u4fbf\u6027\u5411\u4e0a\u300d\u3092\u76ee\u7684\u3068\u3057\u305f\u3001\u8a55\u4fa1\u8005\u7528\u306e(\u4eba\u9593\u7528\u3067\u30dc\u30c3\u30c8\u7528\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3058\u3083\u306a\u3044)\u30ac\u30a4\u30c9\u3067\u3059\u3002<\/p>\n\n\n\n

\u307e\u3060\u5927\u8846\u300cSEO\u300d\u30d6\u30ed\u30ac\u30fc\u304c\u9a12\u3044\u3067\u3044\u306a\u3044\u306e\u3082\u3001\u3061\u3087\u3063\u3068\u7d0d\u5f97\u3002<\/p>\n\n\n\n

\u3068\u306f\u3044\u3048\u3001168\u30da\u30fc\u30b8\u306e\u8cc7\u6599\u3067\u300cE-A-T\u300d\u3068\u3044\u3046\u8a00\u8449\u304c135\u56de\u51fa\u3066\u304f\u308b\u3050\u3089\u3044\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059w<\/p>\n\n\n\n

\u691c\u67fb\u306e\u5bfe\u8c61\u306f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5f8c\u306e\u300c\u30da\u30fc\u30b8\u300d\u306a\u306e\u3067\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u78ba\u7acb\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u306f\u6642\u9593\u306e\u554f\u984c?<\/p>\n\n\n\n

\u30d6\u30ed\u30b0\u306eE-A-T<\/h2>\n\n\n\n

\u30d6\u30ed\u30b0\u3060\u3068\u2193\u306a\u3093\u304b\u304c\u95a2\u9023\u500b\u6240\u304b\u306a?<\/p>\n\n\n\n

Some topics require less formal expertise. Many people write extremely detailed, helpful reviews of products or restaurants. Many people share tips and life experiences on forums, blogs, etc. These ordinary people may be considered experts in topics where they have life experience. If it seems as if the person creating the content has the type and amount of life experience to make him or her an \u201cexpert\u201d on the topic, we will value this \u201ceveryday expertise\u201d and not penalize the person\/webpage\/website for not having \u201cformal\u201d education or training in the field. <\/p> Google\u30013.2 Expertise, Authoritativeness, and Trustworthiness (E-A-T) \u3001Page 20 <\/cite><\/blockquote>\n\n\n\n

\u3010\u7ffb\u8a33\u3011\u30c8\u30d4\u30c3\u30af\u306b\u3088\u3063\u3066\u306f\u305d\u3053\u307e\u3067\u5f62\u5f0f\u3070\u3063\u305f\u5c02\u9580\u6027\u304c\u6c42\u3081\u3089\u308c\u306a\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u4eba\u304c\u3001\u88fd\u54c1\u3084\u30ec\u30b9\u30c8\u30e9\u30f3\u306b\u95a2\u3059\u308b\u975e\u5e38\u306b\u8a73\u7d30\u3067\u52a9\u304b\u308b\u30ec\u30d3\u30e5\u30fc\u3092\u66f8\u3044\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u4eba\u304c\u30d5\u30a9\u30fc\u30e9\u30e0\u3084\u30d6\u30ed\u30b0\u306a\u3069\u306b\u304a\u5f79\u7acb\u3061\u60c5\u5831\u3084\u4eba\u751f\u7d4c\u9a13\u3092\u5171\u6709\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3044\u3046\u666e\u901a\u306e\u4eba\u3082\u305d\u306e\u30c8\u30d4\u30c3\u30af\u30b9\u306e\u5c02\u9580\u5bb6\u3068\u307f\u306a\u3055\u308c\u5f97\u307e\u3059\u3002\u3082\u3057\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u66f8\u304d\u624b\u304c\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u5bfe\u3057\u3066\u300c\u5c02\u9580\u7684\u300d\u306a\u7d4c\u9a13\u3092\u6301\u3063\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u4eba\u304c\u6b63\u5f0f\u306a\u6559\u80b2\u3084\u8a13\u7df4\u3092\u53d7\u3051\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u305d\u306e\u300c\u65e5\u5e38\u306e\u5c02\u9580\u77e5\u8b58\u300d\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u3068\u3057\u3001\u305d\u306e\u4eba\/\u30da\u30fc\u30b8\/\u30b5\u30a4\u30c8\u306b\u30da\u30ca\u30eb\u30c6\u30a3\u30fc\u3092\u79d1\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u5f8c\u306f\u3001\u5f8c\u308d\u306e\u65b9\u306b\u3044\u304f\u3064\u304b\u4f8b\u984c\u304c\u3042\u308b\u306e\u3067\u3001\u300cblog\u300d\u3067\u30da\u30fc\u30b8\u5185\u30b5\u30fc\u30c1\u3057\u3066\u8aad\u3093\u3067\u307f\u308b\u3068\u3044\u3044\u304b\u3082?<\/p>\n\n\n\n

\u4f8b\u984c\u306b\u4e2d\u56fd\u8a9e\u3084\u97d3\u56fd\u8a9e\u3001\u30d2\u30f3\u30c7\u30a3\u30fc\u8a9e(?)\u306a\u3093\u304b\u306e\u30b5\u30f3\u30d7\u30eb\u304c\u3042\u308b\u306e\u306b\u65e5\u672c\u8a9e\u306e\u30b5\u30f3\u30d7\u30eb\u304c\u306a\u3044\u306e\u306f\u3061\u3087\u3063\u3068\u5bc2\u3057\u3044\u3067\u3059\u306d\u3002<\/p>\n\n\n\n

\u6700\u5f8c\u306b<\/h2>\n\n\n\n

\u672c\u4ef6\u3001\u4e00\u90e8\u3067\u3082\u3057\u3070\u3089\u304f\u76db\u308a\u4e0a\u304c\u3063\u305f\u5f8c\u3001\u306a\u3093\u3068\u306a\u304f\u9759\u307e\u308a\u8fd4\u3063\u3066\u3057\u307e\u3063\u305f\u5370\u8c61\u304c\u3042\u308b\u306e\u3067\u3001\u3061\u3087\u3063\u3068\u3060\u3051\u65e5\u672c\u8a9e\u8a33\u3092\u8db3\u3057\u3066\u307f\u307e\u3057\u305fw (2020\u5e743\u6708)<\/p>\n\n\n\n

\u6700\u5f8c\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u307e\u3057\u3066\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30102020\u5e743\u6708\u66f4\u65b0\u3011EAT\u306f\u3001Expertise (\u5c02\u9580\u6027), Authoritativeness (\u6a29\u5a01\u6027), and Trustworthiness (\u4fe1\u983c\u6027)\u306e\u7565\u3067\u3059\u3002\u30dc\u30c3\u30c8\u7528\u306e\u30da\u30fc\u30b8\u8a55\u4fa1\u57fa\u6e96\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u300c\u91cd\u8981\u300d\u3060\u3068\u66f8\u3044\u3066\u3044\u307e\u3057\u305f\u3088\u3002<\/p>\n","protected":false},"author":1,"featured_media":17559,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[53],"tags":[],"yoast_head":"\n\u30d6\u30ed\u30b0\u306e\u300cE-A-T\u300d (\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027) - \u30d6\u30ed\u30b0\u306e\u30a6\u30e9\u5074<\/title>\n<meta name=\"description\" content=\"\u30b9\u30fc\u30d1\u30fc\u3067\u58f2\u3063\u3066\u3044\u308b\u7d05\u8336\u3088\u308a\u7d05\u8336\u5c02\u9580\u5e97\u3067\u58f2\u3063\u3066\u3044\u308b\u7d05\u8336\u306e\u65b9\u304c\u300c\u672c\u683c\u7684\u300d\u306a\u611f\u3058\u304c\u3059\u308b\u3063\u3066\u3053\u3068\u3092\u4ef0\u3005\u3057\u304f\u8a00\u3063\u305f\u3089\u3053\u3046\u306a\u3063\u305f\u3063\u3066\u611f\u3058?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tehehet.com\/dev\/expertise-authoritativenes-trustworthiness\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30d6\u30ed\u30b0\u306e\u300cE-A-T\u300d (\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027) - \u30d6\u30ed\u30b0\u306e\u30a6\u30e9\u5074\" \/>\n<meta property=\"og:description\" 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content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u306e\u308d\u306e\u308d\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u306e\u308d\u306e\u308d\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" 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